Built to run.Built to scale.
When you're in the room, it works. When you're not, it leaks. Revenue Core is your whole revenue line, lead to collected cash, written down with a number on every seat and installed in your company so it runs without you.
For owners of roofing, siding, window and other in-home sales companies doing $2M to $20M a year.
Sound familiar?
Most companies run on what the owner remembers. Each one is a place with no written rule, no number and no one checking. Each has a page in the system that fixes it.
You can't say what a lead costs by source.
The fix: a monthly lead vendor audit, cost per sold job by source.Web leads get called tomorrow.
The fix: the five-minute rule, checked from the CRM every day.Appointments don't sit.
The fix: confirmation rounds, and every decision maker on the set.Every rep runs a different pitch.
The fix: the 20-step in-home process, recorded and reviewed.Price drops at the table.
The fix: a list price, a floor under it, and commission tied to both.New reps quit inside 30 days.
The fix: a rep's first 30 days: watched, ridden, recapped every day.Training teaches the pitch. This runs the company: all eight stages, written rules with a number and a consequence, installed on the CRM you already have, and yours to keep using when people leave.
Eight stages. Lead to collected cash.
Every stage has an owner, a process, the exact words, and a standard you fill in with your own numbers. The scoreboard tells you by morning which stage broke.
Get leads
Buy, refer, canvass. Every source measured the same way.
Work leads
Speed to lead and the words on every first call.
Set
Every decision maker, a real day and time, value before the ask.
Confirm
Confirmation rounds. Reschedules with an owner.
Run
The 20-step in-home process. Same order, every house. Recorded and reviewed.
Close
List price with a floor, financing, the contract walk-through, commission tied to price.
Service
Welcome call inside 24 hours. A clean handoff to production.
Collect
Completion certificate, final payment, reviews and referrals.
One page per rule.
Each stage runs on eight layers, culture through growth. That makes 64 cells, and every rule in the system sits in one of them. 21 are shown here with the real rule. Pick one.
Swipe the grid sideways to see all eight stages.
First dial inside five minutes. The clock starts at the CRM time stamp.
Is there anyone you own the home with, or anyone you typically involve in these kinds of decisions?
Then stop. Wait for the answer. Write down every name. And never ask “when works for you?” That gets “sometime next week,” which isn’t a set.
Each rule comes with what it needs: the page, the script, the standard, the tracker, the training. Roofing is the worked example. The rules are written for any in-home sales trade.
Built and run before it was a product.
This system was built inside one company, one rule at a time, over eleven years. These are that company's numbers, and the full case study shows the ones that went the other way too.
Gary Peeples
Ran sales at that company from one office and two reps to nine markets. Wrote the scripts, the training, the comp plans and the scorecards. Then handed enforcement to a manager layer, which is the moment the system stopped depending on him. Before that he built the licensing system for the Michael Phelps Swim School: one curriculum, 146 locations, 34 countries. He is installing Revenue Core now at two companies.
- 60–70% → 90%+Script adherence once every call was recorded and reviewed by a manager
- 2× in 4 yearsAverage monthly net sales more than doubled, 2022 to 2026, as the team went from 9 to about 30 reps
- +58%Average contract value, with price per square up 25%, while the lead mix moved from door-to-door to half purchased leads
- Two CRMsEvery number rebuilt on one set of definitions across both systems the company used
90 days. Running in your company.
Not a program your team watches. The system is written to your trade and your numbers, trained into your people and measured every week until it runs on its own.
Diagnose
A data request, an owner interview, written findings. Your company profile filled in.
Lead engine
Stages 1 to 4 live: lead sources, speed to lead, setting, confirmation.
Sales floor
The 20-step process, pricing, the weekly meeting, recorded calls reviewed.
People and handoff
Hiring, the first 30 days, comp, and the handoff to your managers.
Priced by the size of your sales team.
The first step is free. Nothing is billed until you've seen the findings. The anchor is one extra closed job a month, which on a roof is worth $3,000 to $8,000 net.
The call
Your revenue, your trade, your team, who runs sales today. If it isn't a fit, you'll hear that on the call.
The diagnostic
Data request, owner interview, written findings inside ten days: the gaps, ranked by what they cost, and what to fix first.
The 90-day install
$6,000 to $8,000 a month for three months, set by rep count. Every rule, script, tracker and training, your portal, Gary installing it.
Advisory
Month to month, no minimum. One numbers review a month, a quarterly re-score, email access. $4,000 a month with a weekly call.
The first three installs are at $18,000 regardless of rep count.
A self-serve membership opens in 2027 at $249 a month: the full system and your trade's pack, without the install. Founding seats are limited. Ask on the call.
Kept low on purpose.
Start with a free call. If it fits, the diagnostic puts the findings in your hands before you commit to the install.
A fit
- $2M to $20M in revenue
- In-home sales: roofing, siding, windows, gutters. HVAC and baths next
- You still run sales, or one manager does
- Adding reps, an office or a market, or getting ready to sell
- Leads you buy, leads you earn, or doors you knock. All three are in the system
Not a fit
- Looking for a motivational trainer
- Looking for software
- Not willing to put a number on every seat
- Looking for hourly consulting
Find the leak first.
A free 30-minute call. If it fits, written findings inside ten days.
Or email hello@getrevenuecore.com